Really interesting article on interactive content marketing.
In order to engage viewers even more in a saturated content marketing age, is interaction the next big thing? Is it really something new though? I’m reminded of old online flash driven interactive experiences, giving rich content to viewers, who might be able to play games or delve deeper into a subject by clicking various areas on screen.
The article states that even now the digital world is awash with animated infographics and we need something new to help brands and messages stand out from the crowd.