LYIT Promo – rough from Tim Tetlow on Vimeo.

 

The brief for this animation was to produce a promotional advertisement for LYIT that would be played in cinemas throughout the region. The advert should convey the unique atmosphere and personality of the college, whilst appealing to the target demographic (students ranging from 18-25 years old) and their parents.

My solution to the brief is based on the idea that further education will open doors, to new experiences, challenges, and opportunities.

Animation was created in Cinema 4d and After Effects, and further effects and compositing was produced in After Effects.

Audio track: Teen Spirit by methodmark (looperman.com) and edited in Adobe Audition.