The Camden in Dublin is a spacious and contemporary venue, celebrated for its vibrant entertainment and sleek design. Featuring one of Europe’s biggest 4K screens and a wide selection of UHD displays, it delivers an outstanding viewing experience for both guests and sports enthusiasts.
For Tanqueray’s Matrix Masquerade experience, we designed and produced immersive on-screen content that transformed The Camden into a world where reality and digital seamlessly collided. Content was a combination of 3D motion graphics and AI generated visuals. Guests, equipped with custom 3D viewing masks, were taken on a journey where visuals didn’t just play on the screen—they reached out into the room.
A futuristic figure emerged from the display, scanning the crowd as its mask shifted and evolved with each pass, creating intrigue and anticipation. Interactive elements such as LED fans heightened the spectacle, ensuring every moment felt alive and unpredictable.
Through 3D glasses, the visuals gained an extraordinary sense of depth, amplifying the immersion and making the boundary between physical and virtual almost disappear. The result was a bold, unforgettable experience that left a lasting impression on audiences.